About Us
Why Tierra Jewels?
At Tierra Jewels, we believe jewelry is more than just an accessory—it’s a reflection of your personality, style, and emotions. That’s why we craft exquisite, contemporary yet timeless designs that resonate with modern women. Whether it’s a bespoke creation or a ready-to-wear piece, our focus is on bringing your vision to life with unmatched quality and craftsmanship.
Loyalty and trust are at the heart of our brand. Every piece of jewelry is crafted using hallmarked gold and certified diamonds (on request), ensuring authenticity and excellence. With complete customization at every step, we involve our customers in the design journey, allowing modifications along the way—because your jewelry should be as unique as you are.
Meet the Founder
Tierra Jewels is the brainchild of a passionate female entrepreneur- Mrs Anvi Podar. She turned her love for jewelry into a thriving business. With an inherent passion for fine jewelry, inspired by her mother’s work in the same field, she pursued professional training in jewelry design and diamond grading from GIA before launching Tierra Jewels over a decade ago.
Starting from humble beginnings—hosting home exhibitions with a limited collection—she has grown Tierra Jewels into a brand known for custom craftsmanship, contemporary designs, and a deep commitment to customer satisfaction. Balancing her role as a homemaker and an entrepreneur, she has navigated challenges with determination and a clear vision: to build a recognized jewelry brand and eventually expand to a standalone store and a global audience.
Our story
Jewelry has always been more than just an ornament—it’s a symbol of tradition, milestones, and self-expression. At Tierra Jewels, our journey began with a deep appreciation for the artistry behind fine jewelry and the joy it brings to its wearer. What started as a small collection showcased in home exhibitions has now grown into a brand that values authenticity, craftsmanship, and a personalized approach to design.
From day one, Tierra Jewels has focused on creating pieces that aren’t just aesthetically stunning but also deeply personal. Whether it’s a customized heirloom piece, a bespoke engagement ring, or a contemporary cocktail design, we believe that jewelry should reflect the unique essence of its owner. This belief has shaped the way we work—by keeping customers involved at every stage of the process, ensuring every detail aligns with their vision.
With over a decade of experience, Tierra Jewels continues to evolve, blending modern trends with timeless elegance. As we expand our collections and introduce new styles, we remain committed to offering exclusive, high-quality jewelry that holds meaning beyond its sparkle. The future is bright, and we look forward to adorning more stories, one exquisite piece at a time.